Johannesburg, South Africa – VML, a global brand experience and enterprise solutions agency, has been recognised as a top performer in the creative network arena. The agency secured the Bronze award in the Global Creative Network of the Year category at the prestigious Campaign Global Agency of the Year Awards. This achievement positions VML among the top three creative networks worldwide, marking a significant milestone for the newly formed agency.
A Competitive Landscape
This year's awards saw a record-breaking number of submissions, with 117 entries pouring in from 27 countries. The competition was fierce, highlighting the exceptional talent and innovation within the global advertising and marketing industry. The winners were celebrated at a grand ceremony held in London, attended by over 200 agency leaders.
VML's Rise to Prominence
Formed in January 2024 through the merger of Wunderman Thompson and VMLY&R, VML has rapidly established itself as a powerhouse in the industry. Operating in over 55 markets with a workforce exceeding 26,000 employees, the agency boasts a diverse client roster including industry giants like Coca-Cola, Nestlé, Microsoft, Ford, and Colgate-Palmolive. In 2024, VML secured notable accounts such as Toyota LATAM and Center Parcs Europe, demonstrating its continued growth and influence. VML Health also reported impressive growth, achieving a 12% global increase.
- Brand Experience: Creating immersive and engaging experiences for consumers.
- Enterprise Solutions: Providing comprehensive solutions to meet the complex needs of businesses.
Recognition Beyond Global Creative Network
VML's success extends beyond the Global Creative Network of the Year award. The agency was also a finalist in multiple categories at the Campaign U.S. Agency of the Year Awards, including a shortlist for Agency of the Year. Furthermore, Rafael Pitanguy, Deputy Global Chief Creative Officer at VML, was recognised as Creative Person of the Year for his outstanding leadership and contributions to iconic campaigns such as Thanks for Coke-Creating and Coke Studio.
Campaign UK Editor‑in‑Chief emphasized the importance of continuous innovation and talent in achieving such accolades: "The Global Agency of the Year winners deserve every plaudit: they show that the best shops never stand still... That takes genuine creativity, top talent and an almost obsessive drive to innovate. This year's winners had all of that in spades."