Phaedra Parks, the iconic Real Housewife of Atlanta known for her sharp wit and memorable moments, is back in the spotlight with a surprising collaboration. She's teamed up with Cheez-It Snap’d to launch a limited-edition accessory: the Snap’d Back Bag. This isn't just any ordinary promotional item; it's a cheeky, snack-inspired statement clutch designed to reflect Parks' personality and style.
A Bag with Multiple Uses, Just Like Phaedra
Parks collaborated on the design, ensuring the bag was both fashionable and functional. As she told Blavity’s Shadow and Act, the bag is “reminiscent of the actual bag” of Cheez-It Snap’d but also incorporates some of her most iconic reality TV moments. The phrase “Now check that,” a memorable read from her Housewives days, is prominently featured.
But the bag isn't just about looks. Parks emphasized its versatility, stating, “So, it can not only carry your snacks but also your work products, some of your little gym things. It’s not going to have just one purpose. It’s gonna be cheeky, but it’s gonna have a space for everyone to enjoy it.”
Affordable and Accessible Fashion
The Snap’d Back Bag isn't just stylish and functional; it's also affordable. Priced at $16, a nod to Season 16 of The Real Housewives of Atlanta, Parks wants everyone to be able to enjoy it. She even quipped, “Even the terrorists can’t stop this bag, honey.”
Phaedra's Return to RHOA
The launch of the Snap’d Back Bag coincides with Parks' return to The Real Housewives of Atlanta after her departure in 2017. She credits Porsha Williams for inviting her back and describes the show as “revamped” with new cast members. After calling it the Titanic in the past, she says they are yachting now.
Cheez-It Snap’d are baked to be extra thin, offering a light, crispy, and airy crunch. The limited-edition bag debuted just in time for Parks’ return to ‘RHOA’.