Amazon is making big moves in South Africa! From expanding its grocery and pet food offerings to gearing up for a massive Prime Day event, here's what you need to know.
Amazon Doubles Down on Everyday Items in SA
Just a year after launching locally, Amazon SA is refining its strategy by focusing on everyday essentials. The company recently expanded its product range to include groceries, pet food, and vitamins & supplements. According to Robert Koen, MD of Amazon Sub-Saharan Africa, this move capitalizes on the popularity of consumable items among South African shoppers.
Early data shows strong customer interest in these new categories. Top-selling grocery items include coffee, tea, cereals, pasta, cooking oils, and canned goods. There's also high demand for premium pet nutrition brands and specialty formulations, as well as health-conscious consumers snapping up vitamins and supplements.
Amazon Prime Day 2025: Deals You Can't Miss!
Amazon Prime Day is back and bigger than ever! This year's sale runs for a full 96 hours, offering deals across more than 35 categories. With so many deals available, it can be overwhelming. But don't worry, we've got you covered!
Trending Prime Day Deals:
- Yeti Rambler, 10-Ounce: Expecting a significant discount!
- New Apple iPad, 11-Inch: Look out for savings on this popular tablet.
- Black & Decker PowerSeries+ 16V Max Cordless Stick Vacuum: Great deals on home cleaning.
Record Sales Expected for Amazon Prime Day
Adobe Analytics forecasts online spending to surge to $23.8 billion across US retailers during this 96-hour Amazon Prime Day event. This represents a 28.4% increase compared to last year. With steep discounts on back-to-school gear and other items, shoppers are expected to take advantage of the sales. Clothing is forecast to see the deepest discounts, while electronics will also be heavily discounted.
So, whether you're stocking up on everyday essentials or hunting for the best Prime Day deals, Amazon has something for everyone in South Africa! Keep an eye on those deals and happy shopping!