In a surprising turn of events, SuperSport International has confirmed the sale of its Premier Soccer League (PSL) club, SuperSport United, to Siwelele Football Club (Pty) Ltd. This marks a significant shift in the South African football landscape, paving the way for the return of a beloved team under a new guise.
According to a statement released by SuperSport, the sale follows a closed bidding process where Siwelele F.C. emerged as the successful bidder for the three-time Premiership winners. The deal is currently pending approval by the PSL Executive Committee.
"The sale of the club comes as SuperSport makes strategic shifts to allow us to remain the biggest broadcaster in Africa and a leading global competitor," explained SuperSport CEO, Rendani Ramovha. "Shifts in the market, as well as the need to innovate in accordance with our core business, have necessitated focused direction to allow SuperSport to remain the best sports content provider on the continent and a leader in broadcast innovation."
Siwelele F.C. chairman Calvin Le John expressed his enthusiasm, stating, "As Siwelele F.C, we are privileged to have been given the responsibility of continuing with a rich winning tradition in the PSL. SuperSport and the MultiChoice Group laid an incredible 30-year platform that we wish to build upon, should we get the final vote of approval from the PSL Executive Committee.”
Siwelele's New Look: A Glimpse into the Future
The iconic green and white of the former Bloemfontein Celtic is set for a reimagining. While initially rumored to be named Celtic United, the club will officially be known as Siwelele Football Club. Robert Marawa, a prominent sports broadcaster, has provided an exclusive sneak peek at the club's new branding, including concept sketches of the team's gear. Siwelele is reportedly partnering with Umbro as their kit sponsor, and Jonsson Workwear is expected to be the front-of-shirt sponsor.
What Does This Mean for South African Football?
The disappearance of SuperSport United, a consistent presence in the PSL, will undoubtedly be felt by many fans. However, the return of Siwelele F.C., a club with a rich history and passionate following, promises to inject excitement and competition into the league. The reported R50 million deal signifies a serious investment in the team's future and a commitment to building on the legacy established by Bloemfontein Celtic.
Further announcements regarding the PSL Executive Committee's decision are expected soon. Football fans across South Africa will be eagerly awaiting the outcome, eager to see Siwelele F.C. take to the pitch and compete at the highest level once again.