Is DStv under threat? The world of sports is increasingly accessible online, which means that piracy and data misuse are more rampant than ever. Every pass, goal, and game statistic is shared instantly on the web. Leading the charge to protect the integrity of sports content is Sportradar, the world’s leading sports technology company trusted by major sports leagues like the NBA, UEFA, MLB, and ATP.
Sportradar: The Guardian of Sports Content
Founded in 2001 in St. Gallen, Switzerland, Sportradar has grown into the world’s leading provider of sports data intelligence and digital content solutions. They offer a wide range of services across sports betting, media, integrity, and anti-piracy, including real-time data collection, live match tracking, audio-visual content protection, betting fraud detection, and rights enforcement.
By combining advanced technologies like AI, machine learning, and forensic watermarking with strategic partnerships, the company helps rights holders and sports organizations around the world protect their valuable content and uphold the integrity of the game. This is crucial for platforms like DStv who invest heavily in acquiring rights to broadcast these sporting events.
An Interview with Mikael Santelli of Sportradar
We had the opportunity to sit down and interview Mr. Mikael Santelli, VP, Rights & Revenue Protection at Sportradar, to share with us how the company uses its cutting-edge innovations, how they handle global partnerships, and the brand's very own evolving AI tools to tackle digital threats head-on. Santelli also reveals valuable insights on how Sportradar is redefining content protection in a constantly shifting online ecosystem.
Megabites.com.ph: Can you briefly explain what Sportradar is and what the company does?
Mikael Santelli: Sportradar is a global leader in the collection and distribution of sports data and content. We operate across various sectors of the sports ecosystem.
How Sportradar is Protecting Sports Content
Sportradar is tackling digital threats head-on by using:
- Cutting-edge Innovations: Leveraging the latest technologies to detect and prevent piracy.
- Global Partnerships: Collaborating with sports leagues, rights holders, and law enforcement agencies around the world.
- Evolving AI Tools: Developing and refining artificial intelligence to identify and combat piracy in real-time.
The rise of online streaming has made it easier than ever for pirates to steal and distribute sports content. Sportradar is working hard to stay one step ahead of the pirates, using a combination of technology and expertise to protect the rights of sports leagues and broadcasters. Their work directly impacts platforms like DStv, ensuring they can continue to offer premium sports content to their subscribers without being undermined by illegal streams.
The fight against sports piracy is a never-ending battle, but Sportradar is committed to protecting the integrity of the game and the rights of content creators. South African viewers benefit from this constant vigilance, ensuring they can enjoy their favourite sports through legitimate channels like DStv.
Sportradar's efforts are vital to ensuring the future of sports broadcasting in South Africa and globally. By safeguarding content rights, they help maintain the value of sports properties and enable broadcasters to continue investing in high-quality programming.