MultiChoice Group is seriously considering unbundling SuperSport from its DStv packages. This move could drastically alter the pay-TV landscape in South Africa, giving consumers more flexibility in choosing their entertainment options.
Why the Change?
The potential unbundling comes as MultiChoice struggles to retain subscribers amidst fierce competition from streaming giants like Netflix and YouTube Premium. The company reported a loss of 1.2 million paying DStv subscribers in the past year. Offering a DStv subscription without SuperSport could attract viewers who aren't sports fans but still want access to other channels.
How Would it Work?
According to MultiChoice Group CEO Calvo Mawela, if the investigation yields positive results, consumers might soon be able to subscribe to DStv general entertainment without the SuperSport channels. Subscribers could then add sports bouquets focusing on specific sports like rugby, soccer, or access to all available sports channels, similar to the model used by Sky in the UK.
When Will This Happen?
MultiChoice expects to conclude its investigation by March 2026. Mawela emphasized that any unbundling must lead to revenue and profit growth for the group and not negatively impact its financial performance. He also stated that MultiChoice has no plans to make SuperSport bundles available to other broadcasters, emphasizing that sport is a key differentiator for DStv.
What Does This Mean for You?
This potential change could offer South African viewers more affordable and tailored entertainment options. If you're not a sports enthusiast, you could save money by subscribing to a DStv package without SuperSport and then add the specific sports bouquets you want, when you want them.
The Bigger Picture
This move reflects the evolving media landscape and the pressure traditional pay-TV providers face from streaming services. MultiChoice is adapting to these challenges by exploring new business models that cater to the diverse needs of its subscribers. The outcome of this investigation will be closely watched by the industry and consumers alike.