Juventus and Balocco, a partnership that began 15 years ago, is set to continue for another three years, reaching a remarkable 18-year milestone. The collaboration, built on shared values and mutual success since 2010, has been renewed with even greater ambition and strength. Balocco will remain the Official Partner of the Juventus Men's First Team for the 2025/26, 2026/27, and 2027/28 seasons.
For the first time, the partnership extends to Juventus Women and Juventus Next Gen, showcasing Balocco's commitment to supporting sports across the board. This includes professional women's football and nurturing young talent, both on and off the field. The extended agreement will see the Balocco brand prominently featured on the front of the official training jersey, as well as on the pre-match jersey and jacket of the Women and Next Gen teams.
Increased Visibility and Digital Activations
Balocco's logo will be visible on the LED boards during Juventus Women's Serie A and Coppa Italia Femminile home matches, and during Next Gen's Serie C and Coppa Italia Serie C games. The partnership also encompasses collaborations with Junior Members, visibility on pre- and post-match interview backdrops, and a series of dedicated digital activations on Juventus' official platforms.
A Shared Journey
Juventus General Manager, Damien Comolli, commented on the renewal: "The renewal of this partnership represents a tangible sign of the reciprocal commitment and loyalty that binds two historical companies of the territory. We are particularly proud of the expansion involving our First Women's Team and the Next Gen team, because it certifies the great work done by the Company in the women's and youth fields, expanding the scope of action and creating new opportunities." This partnership demonstrates the power of long-term collaboration and shared vision in the world of sports.