Movie lovers in Michigan, get ready for a cinematic experience unlike any other! MJR Theatres has just unveiled the largest laser IMAX screen in the state at its Troy cinema. Following the success of their first IMAX screen in Southgate, MJR decided to bring the ultimate movie-watching experience to Troy.
Unleash the Power of IMAX Laser
This isn't just a bigger screen; it's a complete sensory immersion. The new IMAX screen boasts dual 4K lasers, delivering incredible brightness, deeper blacks, and full dynamic sound. Prepare to be blown away by the visuals and audio that will transport you directly into the heart of the movie.
Luxury Seating for the Ultimate Comfort
MJR didn't stop at just the screen. The renovated theater features 300 "zero gravity" reclining chairs, ensuring maximum comfort throughout the film. Select rows even offer VIP seating with heated recliners, side tables, and storage compartments. Talk about movie-watching in style!
- Giant Screen: Experience movies on a scale you've never seen before.
- 4K Laser Projection: Crystal-clear images with vibrant colors and deep contrast.
- Dynamic Sound: Immersive audio that puts you in the middle of the action.
- Reclining Seats: Relax and enjoy the show in ultimate comfort.
"The giant screen, breathtaking sound quality of IMAX make it an ideal setting for witnessing some of the most epic and visually stunning moments in cinematic history," said Joel Kincaid, MJR's vice president of operations.
IMAX Rides High on Global Box Office Success
The unveiling of Michigan's largest IMAX screen coincides with IMAX's strong global performance. Driven by big-screen spectacles, IMAX reported a significant surge in profit and box office sales. With over 400 screens in North America alone, IMAX continues to dominate the premium movie-going experience. The company is also seeing growth internationally, particularly in China and Japan, with a shift towards local film production.