Autumn is arriving early at Starbucks! The coffee giant has announced the highly anticipated return of its Pumpkin Spice Latte (PSL) on August 26th. Prepare yourselves, pumpkin spice enthusiasts!
A Fall Favorite Returns
The Pumpkin Spice Latte has become a cultural phenomenon since its launch in 2003. Starbucks' most popular seasonal beverage, the PSL blends espresso, milk, and a special Pumpkin Spice Syrup, topped with whipped cream and pumpkin pie spice. Since 2015, Starbucks has even included real pumpkin in the recipe, enhancing the flavor.
Beyond the PSL: A Full Fall Menu
But the PSL isn't the only autumnal treat making a comeback. Starbucks is also bringing back fan favorites like the Pumpkin Cream Cold Brew, Iced Pumpkin Cream Chai, and the Pecan Crunch Oatmilk Latte. Plus, a new addition to the lineup: the Pecan Cortado, promising a blend of bold espresso and comforting fall flavors. And don't forget the fall-themed bakery items!
More Than Just a Drink: A Revenue Booster?
The return of the fall menu is strategically timed. Starbucks is looking to revitalize its sales, and the PSL has historically been a significant revenue driver. As Tressie Leiberman, Starbucks' global chief brand officer, stated, these fall offerings are "cultural touchstones that spark connection, nostalgia and excitement."
While the PSL alone may not completely turn the tide, its perennial popularity is undeniable. Get ready to embrace the flavors of fall at your local Starbucks!
The Pumpkin Spice Craze: By the Numbers
- 2003: The year the PSL was first tested in 100 stores in Vancouver and Washington.
- Hundreds of Millions: The number of PSLs sold since its launch.
- 4: Number of spices in McCormick’s Pumpkin Pie Spice: cinnamon, ginger, nutmeg, and allspice.
- 2022: The year "pumpkin spice" was officially added to the Merriam-Webster dictionary.