Houston Rockets star Kevin Durant, entering his 18th NBA season, remains the undisputed Petty King of social media. Despite numerous changes in the league, including countless player name changes, Durant's willingness to engage with fans, especially those who cross the line, hasn't wavered.
Recently, Durant clapped back at a user on X who labeled him a “locker room cancer” with an “arrogant attitude,” claiming he was the reason Draymond Green wanted him out of the Golden State Warriors. Durant's succinct response? “Rage bait.”
He wasn't finished there. When another post blamed him for the Phoenix Suns' failed big three experiment (Durant, Devin Booker, and Bradley Beal), Durant responded with, “Rage bait. Scapegoat bait. #blameMe.”
Durant has openly admitted enjoying these interactions. In August, he stated that engaging with fans allows him to showcase his personality. “Depending on how I feel, I’m gonna interact, and if you troll, I will troll back. If you show love, I will show love back,” he said.
While many NBA stars avoid fan comments, Durant embraces them. He sees it as a genuine way to connect with his audience, even if it means calling out “rage bait” attempts. This approach solidifies his reputation as a unique and engaging personality in the league.
Why Does Durant Engage?
Durant's engagement isn't just about defending himself. It's about controlling the narrative and showing fans a more authentic side of himself. He's not afraid to be controversial, and his willingness to respond to criticism, even in a sarcastic way, makes him relatable to many.
The Power of #blameMe
The hashtag #blameMe is a clever way for Durant to acknowledge the criticism while simultaneously deflecting it. It’s a tongue-in-cheek response that allows him to address the issue without taking it too seriously.
- He controls his image.
- He is relatable to his fans.
- He turns negativity into engagement.