Accenture Acquires MomentumABM to Boost B2B Marketing
Accenture (NYSE: ACN) has announced the acquisition of MomentumABM, a UK-based growth consultancy specializing in account-based marketing (ABM) strategies. This acquisition is set to significantly enhance Accenture Song's capabilities in helping B2B marketing leaders navigate the complexities of modern marketing and achieve sustainable growth.
Founded in 2011, MomentumABM offers comprehensive B2B marketing advisory services, covering everything from customer growth strategy development to program execution. Their expertise lies in aligning marketing strategies with client needs, enabling global B2B organizations to drive revenue and build lasting relationships.
MomentumABM's team of approximately 90 specialists, located in London and Boston, brings a wealth of experience in serving clients across various sectors, including technology, B2B services, and finance. Their proven track record of optimizing marketing strategies and driving long-term value creation makes them a valuable addition to Accenture Song.
The acquisition comes at a time when the B2B marketing landscape is rapidly evolving, with a growing emphasis on integrated digital-first strategies. The global market for B2B marketing services is projected to expand from $22.77 billion in 2025 at a CAGR of 6.7% through 2030. Accenture Song aims to leverage MomentumABM's capabilities to better serve enterprise clients seeking to reinvent their marketing approach through customer-centric strategies, connected sales models, and AI-powered personalization.
"With the acquisition of MomentumABM, Accenture Song continues its commitment to help B2B marketing leaders accelerate customer growth and reinvent the future of marketing," said Sohel Aziz, Accenture Son. This strategic move underscores Accenture's dedication to providing cutting-edge marketing solutions that drive tangible results for its clients.