Pluto TV is making headlines on two very different fronts. First, DeepIntent has launched its HealthFirst™ FAST (Free Ad Supported Streaming TV) Package, targeting healthcare professionals and patients with ads on platforms like Pluto TV. This means viewers might see more pharmaceutical commercials while enjoying their free streaming content. DeepIntent emphasizes the scalability and precision of this new offering, allowing healthcare advertisers to reach their desired audiences more effectively.
Healthcare Ads Find a Home on FAST
According to DeepIntent, FAST (Free Ad Supported Streaming TV) is experiencing rapid growth, with viewership among healthcare providers being significantly higher than the general population. This makes platforms like Pluto TV attractive for healthcare advertising campaigns. The HealthFirst™ FAST package aims to provide premium inventory and connect advertisers with verified patients and providers.
Christo Owen, SVP of Partnerships at Paramount Advertising, highlights that DeepIntent's FAST package brings the advanced audience targeting required to reach healthcare audiences, strengthening Pluto TV's streaming environment for partners. This expansion is expected to drive meaningful outcomes with engaged viewers.
Interstellar Still Shining on Pluto TV
Meanwhile, on the entertainment side, Christopher Nolan's epic sci-fi film Interstellar is proving its enduring popularity. Over a decade after its release, the Matt Damon and Matthew McConaughey starrer continues to captivate audiences. The movie is currently ranking high on Pluto TV's Top 10 movies in the United States.
Why Interstellar Remains a Must-Watch
Interstellar follows a team of astronauts venturing through a wormhole in search of a new home for humanity amidst a dystopian future. With a star-studded cast, including Anne Hathaway, Jessica Chastain, and Michael Caine, the film explores themes of survival, hope, and the vastness of space.
So, whether you're tuning in for blockbuster movies or encountering targeted healthcare advertising, Pluto TV offers a diverse range of content and opportunities for both viewers and advertisers.