Johannesburg - Big news for South African football! SuperSport International has announced the sale of its Premier Soccer League (PSL) club, SuperSport United, to Siwelele Football Club (Pty) Ltd.
After a confidential bidding process, Siwelele FC emerged as the winner, securing the rights to purchase the three-time Premiership champions. The deal is now pending approval from the PSL Executive Committee.
Why the Sale?
According to SuperSport CEO, Rendani Ramovha, this sale is part of a strategic shift. SuperSport aims to remain Africa's biggest broadcaster and a leading global competitor. Market changes and the need for innovation in their core business have driven this focused direction.
"The sale of the club comes as SuperSport makes strategic shifts to allow us to remain the biggest broadcaster in Africa and a leading global competitor," Ramovha stated.
Siwelele FC's Vision
Siwelele FC chairman, Calvin Le John, expressed his enthusiasm: "As Siwelele F.C, we are privileged to have been given the responsibility of continuing with a rich winning tradition in the PSL. SuperSport and the MultiChoice Group laid an incredible 30-year platform that we wish to build upon, should we get the final vote of approval from the PSL Executive Committee.”
Controversy Surrounding Bloemfontein Celtic?
Meanwhile, there's also talk of a potential revival of Bloemfontein Celtic, linked to Sports Minister Gayton McKenzie. This adds another layer of intrigue to the PSL landscape, potentially even stirring up a dispute regarding name rights and club ownership. The return of Phunya Sele Sele is on the cards, but chaos appears to be following the efforts being made. This situation is still developing.
What's Next?
For now, Siwelele FC, MultiChoice, and SuperSport are refraining from further comments until the PSL Executive Committee makes its decision. This is a developing story, and we'll keep you updated as more information becomes available. Is this the start of something special for South African football?