Jacksonville, FL – A unique pizza experience has arrived in San Marco Square! Electric Dough Pizza Co. officially opened its doors on Wednesday, June 18, 2025, breathing new life into the former San Marco Theatre space.
Located at 1996 San Marco Blvd., the restaurant is the brainchild of chef/owner Tom Gray, known for his culinary creations at Prati Italia and Town Hall. Electric Dough Pizza Co. offers a distinctive pizza style that blends Roman-style dough with Detroit-inspired preparation and presentation. The pizzas are cooked in a state-of-the-art electric pizza oven, allowing for precise temperature control on both the top and bottom, resulting in a perfectly cooked pie.
What makes this pizza special? The Roman dough undergoes a 30-hour fermentation process, creating a crust that appears thick but is surprisingly light and crunchy. Unlike typical doughy pizzas, Electric Dough’s crust offers a delightful texture that complements the flavorful toppings.
Detroit-style pizza, a key influence on the menu, is known for its rectangular shape and minimal crust, allowing for maximum topping coverage and a satisfying bite every time.
A Nod to the Past
The 4,200-square-foot restaurant, designed by Atlanta-based ai3 and built by Urban Partners Construction, can accommodate 120 to 130 patrons, depending on outdoor seating availability. While the interior of the historic theater, originally built in 1938, has been transformed, thoughtful tributes to its cinematic past are woven throughout the design.
Historical Touches
- Accent molding above the open kitchen and bar mimics the look of a movie theater curtain.
- Original exposed brick, unseen since the building's construction, adds character and charm.
- Silent movies will be projected onto a wall opposite the kitchen, creating a nostalgic ambiance.
- The original film projector has been given a place of honor at the entrance, greeting customers as they arrive.
Gray has partnered with Pam Smith and Cliff Pleau of Shaping America's Plate, with Smith focusing on using freshly harvested ingredients to develop flavorful and nutritious recipes. This collaboration ensures a commitment to quality and freshness in every pizza.
Electric Dough Pizza Co. promises not just a meal, but an experience that combines culinary innovation with a respectful homage to Jacksonville's history. Stop by and experience the magic for yourself!