Maxwell House Rebrands After 133 Years!
A classic coffee brand is shaking things up! Maxwell House, a staple in many American homes, is temporarily changing its name to Maxwell Apartment. This marks the first rebrand in a staggering 133 years!
Why the change? It's all about catering to the needs of consumers in 2025. With the rising cost of living, more Americans are choosing to rent rather than buy. Maxwell Apartment aims to connect with this growing demographic.
Maxwell Apartment: Coffee for Renters
"In a time where value matters now more than ever, Americans seek value in areas of their everyday, including where they live with nearly a third opting to rent versus purchase a home," the brand stated in a press release.
To celebrate this unique rebrand, Maxwell Apartment is offering a special "12-month lease" of their coffee. This allows consumers to stock up on their favorite brew for an entire year.
Where to Find Maxwell Apartment
The limited-edition Maxwell Apartment canister was launched on National Coffee Day, September 29th. A few bundles are still available on Amazon for $39.99. Each bundle includes four 27.5-ounce canisters of Maxwell Apartment, which contains the same Maxwell House Original Roast Ground Coffee we all know and love.
The bundle also includes an official Maxwell Apartment "lease" to sign, making it a fun and unique purchase. Remember, this is a limited-time offer, so grab yours while supplies last!
Maxwell House is Here to Stay
Don't worry, Maxwell House fans! The regular Maxwell House coffee canisters will still be available online and in grocery stores. Maxwell Apartment is simply a creative marketing campaign designed to resonate with renters.
So, whether you're a homeowner or a renter, you can still enjoy the classic taste of Maxwell House, now with a fresh twist!