Timothée Chalamet Teams Up with James Mangold for Electrifying Lucid Gravity Ad
Timothée Chalamet is back in the driver's seat, but this time, it's not for a movie role. The acclaimed actor has partnered with director James Mangold (known for films like Ford v Ferrari and Logan) for a high-octane ad campaign for the Lucid Gravity SUV. The campaign, titled "Driven," showcases Chalamet's defiant spirit as he takes the wheel of the all-electric vehicle.
The ad spot, directed by Mangold, is a cinematic experience in itself. It features Chalamet and model Larsen Thompson infiltrating a secret desert base, stealing the Lucid Gravity, and leading police on a thrilling chase as the Yeah Yeah Yeahs' song "Burning" blasts in the background. The commercial is a testament to the ambition and capabilities of the Lucid Gravity.
"My crew and I had a great time in the desert night with Timothée and team Lucid making a piece to launch their brawny new EV, the Lucid Gravity. Working with Timothée is always a pleasure," said James Mangold.
Chalamet himself expressed enthusiasm for the project, stating that it was a "gift" to reunite with Mangold. He even hinted at the possibility of future collaborations, saying the commercial was a "proof of concept."
This partnership marks a significant milestone for Lucid Motors, as Chalamet is their first-ever Global Brand Ambassador. The collaboration aims to expand Lucid's cultural impact through innovative marketing activations. The "Driven" campaign is just the first phase of a multi-year partnership between Chalamet and the electric vehicle company.
The Lucid Gravity is positioned as a new standard for electric SUVs, promising uncompromising performance and luxury. The ad campaign certainly captures that spirit, offering a thrilling glimpse into the world of Lucid and its star ambassador, Timothée Chalamet.