ESPN is officially entering a new era with the launch of its standalone direct-to-consumer streaming service, simply named "ESPN," along with a revamped app. This move allows fans to access the full ESPN ecosystem – live games, studio shows, original content, and all 12 ESPN networks – without a traditional cable subscription. Thursday marks the day when sports fans can finally cut the cord and still catch all the action they crave.
What to Expect from ESPN's New Streaming Service
The new service offers a variety of features designed to enhance the viewing experience. Key highlights include:
- Full Access: Subscribers gain access to 12 ESPN-related networks for live games and programming for $29.99/month. Existing cable subscribers can authenticate their access through participating providers like Charter, DirecTV, Hulu, Fubo, and Verizon.
- Interactive Viewing: While watching a game, users can access stats, key plays, fantasy info (integrated with ESPN Fantasy), ESPN Bet integration, and a shopping tab in partnership with Fanatics.
- "Verts": A TikTok-style vertical video feed delivering highlights, viral clips, and social content.
- "SportsCenter for You": AI-powered personalized highlights tailored to individual fans through the "Verts" feed.
- Multiview: Watch multiple live games simultaneously (already available on platforms like AppleTV and YouTube TV).
A Defining Moment for ESPN and Sports Fans
ESPN Chairman Jimmy Pitaro has called the launch “probably the biggest transition in our history.” He emphasizes the control it gives fans, allowing them to personalize their experience by following specific teams, leagues, or personalities, and curating alerts and highlights based on their interests. The new service aims to meet fans where they are, on the devices they use most, offering flexibility and engagement on their own terms.
This launch represents a strategic evolution for ESPN, years in the making. It positions the network to serve every kind of sports fan, anytime, anywhere, and lays the foundation for a more interactive and immersive future. Get ready for the next chapter in ESPN's mission to be the most trusted and innovative voice in sports.