Accra, Ghana – MultiChoice Ghana, operators of DStv, has been issued a stark ultimatum by the Ministry of Communications, Digital Technology and Innovation. Communications Minister Samuel Nartey George has warned that DStv's broadcasting license could be suspended if the company fails to reduce its subscription fees by 30% by August 7th.
The Minister delivered this warning at a press conference in Accra on Friday, August 1, 2025, as part of the Government Accountability Series. He stated that the directive has been communicated to the National Communications Authority (NCA) and will take effect if MultiChoice fails to comply.
Mr. George explained that the move follows MultiChoice's rejection of a formal request by the ministry for a price reduction, despite improvements in Ghana's macroeconomic situation, including the strengthening of the Ghana cedi. MultiChoice responded with a nine-page letter dismissing the request and calling the cedi's recovery a “fluke.”
The Minister strongly criticized MultiChoice's response, accusing the company of unfair pricing practices. He highlighted a significant price disparity between Ghana and Nigeria. "The same content in the premium bouquet that is offered to Ghanaians for the equivalent of US$83 is offered to Nigerians for US$29. How can anyone explain this price disparity?" he questioned.
MultiChoice has attributed its pricing in Ghana to the long-term depreciation of the cedi. However, Mr. George argued that this explanation doesn't hold up when compared to Nigeria's situation. "The Nigerian naira has depreciated by 409 per cent over the same period, yet Nigerians are paying far less for the same content," he noted.
The ministry has stated that it will not tolerate the exploitation of Ghanaian consumers. Mr. George concluded, "I cannot continue to watch what can best be described as plain stealing happening to the Ghanaian people." The coming days will determine whether MultiChoice Ghana will adhere to the government's directive or risk losing its broadcasting license.